You can feel and see the difference when you include Olaplex in your hair service.When using bleach and freehand clay, I always add Olaplex in to the mix. This helps prevent damage internally. The cortex of your hair is where all the chemical processes occur. When bleaching the hair a process occurs where natural and artificial colour is removed from the hair; this creates Oxymelanin.

This process unfortunately weakens the permanent, strong di-sulphide bonds. These are actually Keratin proteins.  

Bleach isn't the only thing that damages your hair in this way. Perming, chemical straightener treatments, repeated heat and even exposure to sunlight can cause further damage.

When damaged, the bonds split into single sulphur atoms. It can take your hair up three days to recover and re bond. (That's why you cant wash your hair for three days after a perm or a keratin treatment.) Olaplex contains ingredients which create an artificial bridge between the two single sulphur components and it happens a lot quicker than the usual 3 days. This means the damage that is normally created when colouring your hair is reduced. A lot. 

 Part of the process includes a 20 minute treatment.

Why isn't it used all the time? Like most things, it costs money and also it takes time. An extra 30 minutes to each bleach colour service and an extra shampoo and conditioner service is also required. You can feel and see the difference when you use it with your colour service. 

It is available as a stand alone salon treatment. When your hair is feeling dry, thirsty and in need of some special care, it is one of the best treatments for your hair.

Retail products are available to use at home. I use No 3 treatment and No 7 Oil on my own hair. The in salon treatments are undertaken with No 1 and No 2 and are formulated in a different way to the retail products. There is a difference.

This is maintaining the integrity of your hair. This is socially responsible hair. This is science based hairdressing.